About Us

Philippines' Agribusiness Partner of Choice

Fueling the passion in agriculture since 1975

Our Company

MCR Agriventure Corporation

For nearly five decades, MCR Agriventure Corporation has been a trusted partner to farmers and agricultural businesses across Panay and Negros regions.

Originally founded as MCR Sales Company on February 10, 1975, by a group of visionary businessmen, our company has grown from a small local operation to one of the leading agricultural and veterinary product distributors in the Visayas region.

Incorporated in 1991 as MCR Agriventure Corporation, we have expanded our operations to include wholesaling, distribution, and retailing of quality agricultural inputs, veterinary medicines, garden equipment, and pet supplies.

Our Mission

To build and sustain customer satisfaction by always demonstrating that WE care. We pride ourselves in acknowledging our customers with a friendly smile and responding to customer needs in a timely fashion with enthusiasm and promptness. We value the moral leadership of fellow-workers and seek to create a fun and rewarding environment for all.

Our Vision

We aspire to become the Philippines Agribusiness partner of choice. We commit to our stakeholders the value of a customer-centric organization. We strive to establish a profitable alliance with our business partners and suppliers and finally as part of the enduring legacy to the community we serve, we commit to do our share in respecting the environment.

What Drives Us

Our Core Values

Our performance as a company and as individuals is measured by both our results and behaviors. To achieve our company mission, vision and goals, we are guided by the company core values. The first initial of each of these values together spell the acronym of "MCR" and the We Believe Statement in:

M - Moral Leadership

We value the moral leadership of fellow-workers and seek to create a fun and rewarding environment for all.

C - Customer-Centric

We commit to our stakeholders the value of a customer-centric organization.

R - Respect for Environment

We commit to do our share in respecting the environment as part of the enduring legacy to the community we serve.

We Believe In:

Quality
Speed
Honesty
Innovation
Teamwork
Impact
Best People
Environment Friendly
Our Journey

Company History

1975

The Beginning - MCR Sales Company

Founded on February 10, 1975, by a group of dedicated businessmen with a vision to support the agricultural community in Western Visayas. Started as a small retail operation in Iloilo City.

1991

Corporate Expansion - MCR Agriventure Corporation

Incorporated as MCR Agriventure Corporation. Expanded operations to include wholesaling and distribution of agricultural products, veterinary medicines, and garden equipment across Panay and Negros regions.

2000s

Regional Growth

Expanded branch network across major municipalities in Iloilo and Negros Occidental. Established partnerships with leading agricultural and veterinary product manufacturers.

2026

Digital Transformation & Future Growth

Operating 22 retail branches across Panay and Negros. Embracing digital transformation with e-commerce partnerships and online presence. Continuing to forecast expansion into new regions and product lines.

Products & Services

What We Offer

Agricultural Seeds

High-quality vegetable, rice, and corn seeds from trusted brands

Veterinary Products

Complete line of veterinary medicines and animal health supplies

Garden Equipment

Tools and equipment for farming and gardening needs

Pet Supplies

Quality pet food, accessories, and care products

Partner with Us Today

Experience world-class agricultural solutions and customer service. Visit any of our 22 branches or get in touch with our team.